{"id":22133,"date":"2025-09-09T20:41:17","date_gmt":"2025-09-09T18:41:17","guid":{"rendered":"https:\/\/www.jokeme.fr\/actus\/les-fans-de-60-mm-que-vous-natteignez-pas-a-travers-vevo\/"},"modified":"2025-09-09T20:41:18","modified_gmt":"2025-09-09T18:41:18","slug":"les-fans-de-60-mm-que-vous-natteignez-pas-a-travers-vevo","status":"publish","type":"post","link":"https:\/\/www.jokeme.fr\/actus\/les-fans-de-60-mm-que-vous-natteignez-pas-a-travers-vevo\/","title":{"rendered":"Les fans de 60 mm que vous n'atteignez pas \u00e0 travers Vevo"},"content":{"rendered":"
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En surface, Vevo ressemble \u00e0 la fa\u00e7on facile de cocher la case \u00abclip vid\u00e9o\u00bb. Mais les donn\u00e9es de Comscore en juin 2025 racontent une histoire diff\u00e9rente.<\/p>\n<\/p><\/div>\n

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Quelques faits:<\/h2>\n

Uproxx et vevo 160m t\u00e9l\u00e9spectateurs am\u00e9ricains<\/strong> <\/p>\n

Uproxx atteint 145m (90%)<\/strong> contre Vevo 102m (63%)<\/strong>.<\/p>\n

Pr\u00e8s de la moiti\u00e9 de ce public (46%)<\/strong> est incr\u00e9mentiel – et 79%<\/strong> de la port\u00e9e incr\u00e9mentielle provient d'Uproxx.<\/p>\n

Traduction: l'achat de Vevo seul signifie payer pour un public que vous pourriez d\u00e9j\u00e0 passer par Uproxx, tout en laissant un 60 millions de fans<\/strong> Qui regarde Uproxx mais pas Vevo de votre plan.<\/p>\n

<\/figure>\n

Acc\u00e8s exclusif<\/h2>\n

Ce ne sont pas des t\u00e9l\u00e9spectateurs. Ce sont des fans d'artistes embl\u00e9matiques comme Bruno Mars<\/strong>, Dua lipa<\/strong>, Ed Sheeran<\/strong>, Cardi b<\/strong>et Lien<\/strong> – Les artistes Uproxx donne acc\u00e8s au vendeur exclusif du catalogue vid\u00e9o officiel de Warner Music Group. Leurs gouttes officielles sont celles que les fans recherchent en premier. Vevo ne peut pas les vendre.<\/p>\n

Zoom out: Chaque mois, Uproxx Studios livre 12 milliards de vues vid\u00e9o<\/strong> et atteint 160m + t\u00e9l\u00e9spectateurs am\u00e9ricains sur YouTube, t\u00e9l\u00e9vision connect\u00e9e et sociale<\/strong>. Plus de la moiti\u00e9 (54%) se produisent sur la t\u00e9l\u00e9vision connect\u00e9e, mettant votre marque sur le plus grand \u00e9cran de la maison.<\/p>\n<\/p><\/div>\n

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Plus que la contigu\u00eft\u00e9<\/h2>\n

C'est pourquoi nous avons construit Uproxx diff\u00e9remment. Nous ne vendons pas seulement de la contigu\u00eft\u00e9, nous cr\u00e9ons la gravit\u00e9 culturelle. Nos franchises comme les visionnaires, le son + la vision et la v\u00e9rification du son le prouvent: les artistes ne sont pas seulement le talent, leur cr\u00e9ativit\u00e9 touche tous les aspects de la culture, conduisant les tendances \u00e0 travers la musique, le style, le divertissement, le bien-\u00eatre, les voyages et au-del\u00e0. Ce sont les influenceurs originaux et ils ont une maison organique sur toutes nos plateformes. <\/p>\n

En 2025, les marques ne veulent pas acheter d'adjacence; Ils veulent aider \u00e0 cr\u00e9er des moments culturels authentiques avec des artistes qui atteignent les fans qui d\u00e9placent les march\u00e9s: les premiers adoptants, les fabricants de go\u00fbts, les shapers de culture en temps r\u00e9el. C'est le public Uproxx atteint. <\/p>\n

Le catalogue est fort. Le travail est termin\u00e9. Le Fans incr\u00e9mentiels de 60m<\/strong> sont d\u00e9j\u00e0 l\u00e0 qui vous attendent.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En surface, Vevo ressemble \u00e0 la fa\u00e7on facile de cocher la case \u00abclip vid\u00e9o\u00bb. Mais les donn\u00e9es de Comscore en juin 2025 racontent une histoire diff\u00e9rente. Quelques faits: Uproxx et vevo 160m t\u00e9l\u00e9spectateurs am\u00e9ricains Uproxx atteint 145m (90%) contre Vevo 102m (63%). Pr\u00e8s de la moiti\u00e9 de ce public (46%) est incr\u00e9mentiel – et 79% … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":21865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[124,66,15865,340,647,15866,309],"yoast_head":"\nLes fans de 60 mm que vous n'atteignez pas \u00e0 travers Vevo - Actualit\u00e9s - Joke Me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jokeme.fr\/actus\/les-fans-de-60-mm-que-vous-natteignez-pas-a-travers-vevo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les fans de 60 mm que vous n'atteignez pas \u00e0 travers Vevo - Actualit\u00e9s - Joke Me\" \/>\n<meta property=\"og:description\" content=\"En surface, Vevo ressemble \u00e0 la fa\u00e7on facile de cocher la case \u00abclip vid\u00e9o\u00bb. 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