{"id":24780,"date":"2026-04-03T00:40:44","date_gmt":"2026-04-02T22:40:44","guid":{"rendered":"https:\/\/www.jokeme.fr\/actus\/uproxx-tv-offre-une-echelle-verifiee-par-comscore-et-une-portee-exclusive\/"},"modified":"2026-04-03T00:40:46","modified_gmt":"2026-04-02T22:40:46","slug":"uproxx-tv-offre-une-echelle-verifiee-par-comscore-et-une-portee-exclusive","status":"publish","type":"post","link":"https:\/\/www.jokeme.fr\/actus\/uproxx-tv-offre-une-echelle-verifiee-par-comscore-et-une-portee-exclusive\/","title":{"rendered":"UPROXX TV offre une \u00e9chelle v\u00e9rifi\u00e9e par Comscore et une port\u00e9e exclusive"},"content":{"rendered":"
\n
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<\/figure>\n

Lors de NewFronts 2026, Steve Bagdasarian, directeur commercial de Comscore, a d\u00e9fini la port\u00e9e, la position concurrentielle et l'efficacit\u00e9 d'UPROXX TV en termes clairs.<\/p>\n

\u00ab\u00a0UPROXX op\u00e8re \u00e0 une \u00e9chelle nationale majeure\u00a0\u00bb, a-t-il d\u00e9clar\u00e9 lors de notre pr\u00e9sentation au Pier 57, ajoutant que nous avons \u00ab\u00a0l'une des plus grandes empreintes vid\u00e9o du pays\u00a0\u00bb en tant que fournisseur exclusif de l'inventaire YouTube \u00e0 travers le r\u00e9seau officiel de super cr\u00e9ateurs de Warner Music Group.<\/p>\n

En gardant \u00e0 l\u2019esprit notre port\u00e9e et notre classement Comscore, Bagdasarian a propos\u00e9 une analyse plus approfondie de l\u2019audience d\u2019UPROXX TV.<\/p>\n

\u00ab\u00a0Il ne s'agit pas d'une consommation de fond informelle. Il s'agit d'un comportement de visionnage d\u00e9contract\u00e9, intentionnel, semblable \u00e0 celui de la t\u00e9l\u00e9vision, qui se produit dans des environnements num\u00e9riques.\u00a0\u00bb<\/p>\n<\/p><\/div>\n

\n

Des chiffres d'audience qui surpassent ceux des concurrents \u00e9tablis<\/h2>\n
\"\"<\/figure>\n

Notre histoire ne concerne pas uniquement la taille du r\u00e9seau UPROXX ; il s'agit \u00e9galement de l'audience suppl\u00e9mentaire que nous ajoutons.<\/p>\n

Comme le dit Bagdasarian : \u00ab C\u2019est l\u00e0 la puissance de l\u2019UPROXX : non seulement une plus grande port\u00e9e, mais aussi une plus grande audience qui manque aux autres marques m\u00e9diatiques. \u00bb<\/p>\n

\u00ab\u00a0Lorsque les marques peuvent atteindre des audiences sportives et musicales sur YouTube et CTV qu'elles ne parviennent pas \u00e0 capter enti\u00e8rement dans un seul achat Netflix, ESPN, VEVO ou Paramount, cela cr\u00e9e un plan m\u00e9dia plus efficace\u00a0\u00bb, explique Bagdasarian. \u00ab\u00a0Cela permet \u00e0 chaque surface de faire un travail diff\u00e9rent.\u00a0\u00bb<\/p>\n

L'ajout d'UPROXX ajoute une audience incr\u00e9mentielle massive<\/h2>\n
\"\"<\/figure>\n

Notre public est motiv\u00e9 par l'intention, investi \u00e9motionnellement et concentr\u00e9 sur le moment pr\u00e9sent.<\/p>\n

Bagdasarian affirme qu'UPROXX TV \u00ab fonctionne comme ESPN pour la culture musicale \u00bb, les fans de musique faisant \u00e9cho \u00e0 la fa\u00e7on dont les fans de sport se pr\u00e9sentent. Mais nous capturons \u00e9galement un public plus jeune et des fans aux int\u00e9r\u00eats crois\u00e9s.<\/p>\n

Ce package, selon Bagdasarian, \u00ab peut am\u00e9liorer la composition de l'audience, r\u00e9duire l'exposition en double et augmenter l'efficacit\u00e9 de l'achat total \u00bb.<\/p>\n<\/p><\/div>\n

\n

D\u00e9claration finale \u2013 L\u2019image est claire<\/h2>\n
\"\"<\/figure>\n

Parlez \u00e0 UPROXX pour acheter directement dans les moments qui comptent<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Lors de NewFronts 2026, Steve Bagdasarian, directeur commercial de Comscore, a d\u00e9fini la port\u00e9e, la position concurrentielle et l'efficacit\u00e9 d'UPROXX TV en termes clairs. \u00ab\u00a0UPROXX op\u00e8re \u00e0 une \u00e9chelle nationale majeure\u00a0\u00bb, a-t-il d\u00e9clar\u00e9 lors de notre pr\u00e9sentation au Pier 57, ajoutant que nous avons \u00ab\u00a0l'une des plus grandes empreintes vid\u00e9o du pays\u00a0\u00bb en tant que … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":24781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16848,16846,9069,1582,212,187,33,4881,16847],"yoast_head":"\nUPROXX TV offre une \u00e9chelle v\u00e9rifi\u00e9e par Comscore et une port\u00e9e exclusive - Actualit\u00e9s - Joke Me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jokeme.fr\/actus\/uproxx-tv-offre-une-echelle-verifiee-par-comscore-et-une-portee-exclusive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPROXX TV offre une \u00e9chelle v\u00e9rifi\u00e9e par Comscore et une port\u00e9e exclusive - Actualit\u00e9s - Joke Me\" \/>\n<meta property=\"og:description\" content=\"Lors de NewFronts 2026, Steve Bagdasarian, directeur commercial de Comscore, a d\u00e9fini la port\u00e9e, la position concurrentielle et l'efficacit\u00e9 d'UPROXX TV en termes clairs. \u00ab\u00a0UPROXX op\u00e8re \u00e0 une \u00e9chelle nationale majeure\u00a0\u00bb, a-t-il d\u00e9clar\u00e9 lors de notre pr\u00e9sentation au Pier 57, ajoutant que nous avons \u00ab\u00a0l'une des plus grandes empreintes vid\u00e9o du pays\u00a0\u00bb en tant que ... 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