{"id":25459,"date":"2026-08-11T21:42:41","date_gmt":"2026-08-11T19:42:41","guid":{"rendered":"https:\/\/www.jokeme.fr\/actus\/le-biopic-michael-est-une-operation-de-marque-de-la-succession-jackson-selon-un-expert-en-relations-publiques\/"},"modified":"2026-08-11T21:42:43","modified_gmt":"2026-08-11T19:42:43","slug":"le-biopic-michael-est-une-operation-de-marque-de-la-succession-jackson-selon-un-expert-en-relations-publiques","status":"publish","type":"post","link":"https:\/\/www.jokeme.fr\/actus\/le-biopic-michael-est-une-operation-de-marque-de-la-succession-jackson-selon-un-expert-en-relations-publiques\/","title":{"rendered":"Le biopic \u00ab Michael \u00bb est une op\u00e9ration de marque de la succession Jackson, selon un expert en relations publiques"},"content":{"rendered":"
\n

Malgr\u00e9 des critiques peu \u00e9logieuses, le biopic de Michael Jackson, Michael<\/em>, est devenu le biopique le plus lucratif de tous les temps. Il est \u00e9galement en bonne voie d\u2019atteindre le milliard de dollars au box-office. Selon un expert, c\u2019est pourquoi le film \u00e9tait une bonne id\u00e9e du point de vue du studio. Le film pr\u00e9sente Jackson comme une marque, ce qui a contribu\u00e9 \u00e0 propulser son succ\u00e8s.<\/p>\n

Le biopic \u00ab Michael \u00bb a bien perform\u00e9 au box-office malgr\u00e9 des critiques mitig\u00e9es<\/h2>\n

Michael<\/em> a obtenu un score de 38% sur Rotten Tomatoes. Malgr\u00e9 cela, les spectateurs ont afflu\u00e9 vers les salles pour voir le film. Un expert en relations publiques estime que la popularit\u00e9 durable de Jackson en est la raison. Les spectateurs seraient all\u00e9s au cin\u00e9ma, quels que soient les avis.<\/p>\n

\u00ab Un biopic qui devient le plus rentable de tous les temps tout en recevant des critiques mitig\u00e9es est une masterclass sur la primaut\u00e9 de la propri\u00e9t\u00e9 intellectuelle sur l’artisanat \u00bb, a d\u00e9clar\u00e9 Colm Phelan, responsable de marque et expert en relations publiques chez Casinos.com. \u00ab La succession Jackson a contr\u00f4l\u00e9 le r\u00e9cit, les droits musicaux et le marketing. \u00bb<\/p>\n

Une grande partie des critiques s\u2019est concentr\u00e9e sur l\u2019exclusion des all\u00e9gations d\u2019abus sexuels envers des mineurs visant Jackson. Bien qu\u2019elles faisaient partie du projet initial, elles n\u2019apparaissent pas dans la version finale. Phelan a d\u00e9clar\u00e9 que les fans de Jackson n\u2019\u00e9taient pas l\u00e0 pour voir cette partie de sa vie retranscrite \u00e0 l\u2019\u00e9cran.<\/p>\n

\u00ab Les critiques peuvent dire que l\u2019\u00e9tendue \u00e9tait limit\u00e9e, mais le public n\u2019achetait pas un documentaire \u00bb, expliqua-t-il. \u00ab Ils recherchaient l\u2019acc\u00e8s aux chansons, aux pas de danse et \u00e0 la mythologie autour de Jackson. Cela rel\u00e8ve d\u2019une strat\u00e9gie de marque, pas d\u2019une strat\u00e9gie de film, et cela a parfaitement fonctionn\u00e9. \u00bb<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 des critiques peu \u00e9logieuses, le biopic de Michael Jackson, Michael, est devenu le biopique le plus lucratif de tous les temps. Il est \u00e9galement en bonne voie d\u2019atteindre le milliard de dollars au box-office. Selon un expert, c\u2019est pourquoi le film \u00e9tait une bonne id\u00e9e du point de vue du studio. Le film pr\u00e9sente … Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":25460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4912,32,1302,6155,1983,1088,3917,1549,2892,36,13431,33],"yoast_head":"\nLe biopic \u00ab Michael \u00bb est une op\u00e9ration de marque de la succession Jackson, selon un expert en relations publiques - Actualit\u00e9s - Joke Me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jokeme.fr\/actus\/le-biopic-michael-est-une-operation-de-marque-de-la-succession-jackson-selon-un-expert-en-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le biopic \u00ab Michael \u00bb est une op\u00e9ration de marque de la succession Jackson, selon un expert en relations publiques - Actualit\u00e9s - Joke Me\" \/>\n<meta property=\"og:description\" content=\"Malgr\u00e9 des critiques peu \u00e9logieuses, le biopic de Michael Jackson, Michael, est devenu le biopique le plus lucratif de tous les temps. 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